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Job Title: Marketing Coordinator
Category:  Construction Management (1080)
Description: 
ESSENTIAL FUNCTIONS

Content Marketing Strategy


  • Establish a tailored, impactful content marketing strategy for both brands.



  • Develop marketing content across various channels, including social media, blogs, emails, articles, artist bios, ad copy, and press releases.



  • Research and analyze trends and best practices in digital content creation and distribution, making recommendations to drive results.


 

Social Media Guru


  • Manage both brand’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.

  • Create shareable content appropriate for specific networks to spread both our brand and our content.

  • Run regular social promotions and campaigns and track their success (e.g. Facebook comments engaged, Twitter chats, LinkedIn discussions, etc.).

  • Explore new ways to engage and identify new social networks to reach our target buyers.


 
Requirements: 
SKILLS/KNOWLEDGE/ABILITIES


  • BA/BS degree in marketing, communications, public relations or related field.

  • 2-4 years of social media and cross channel content development experience.

  • Active and well-rounded personal presence in social media, with a command of each network and their best practices.

  • Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.

  • Proficiency in using social media software (e.g. Hootsuite, Hubspot, SproutSocial) to monitor social media conversations.

  • Proficient in leveraging email marketing or marketing automation tools to engage (including but not limited to Eloqua, Marketo, Hubspot, Benchmark, ExactTarget) with all audiences.

  • Bonus experience and skills include Adobe Creative Suite knowledge.

Location  Phoenix , AZ
Minimum Experience (yrs):  2+
Required Education:  Not Specified


Do you meet the criteria/qualifications of the position for which you are applying?  yes    no
 
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